Project Name: Project H2O
Client: Sydney Water
Collaborators: None
The Brief: The brief asks you to use your visual communications skills to come up with visual concepts that reach, educate and engage audiences in the project of saving water in and around the home.
Outcomes: We live in a society where everything is heavily evolved around technology. People are unable to leave their house without their phone as it is classified as a ‘need’ to have with you constantly. My concept is a sponsored Instagram Story, which is designed to be non-clickable targeted at young people of both genders aged 18-29. Although sponsored advertisements are currently clickable on Instagram creating non clickable advertisements like Instagram’s competitor Snapchat will take Instagram stories to the next level. I want to create intriguing Instagram stories, which will make the user want to learn more their own water usage consumption.