Project Name: Sippy Safari
Context: I instantly decided that I wanted my print advertisement to be targeted towards families. A petting zoo is a fun event, which attracts children, but a regular petting zoo wouldn’t attract adults. Therefore, having an event where even adults can come and sip on an alcoholic drink wouldn’t attract a wider audience hence the name ‘Sippy Safari’. Adults can sip on a drink whilst at the event and interact with the animals. Children can also sip on non-alcoholic drinks while enjoying the time with animals. The imagery on the poster appeals to children whilst the name of the event is catchy, which adults will remember.
Collaborators: None
Design Brief: Conduct research and develop a concept proposal into suitable printed advertising / promotional designs for a hypothetical family friendly event.
Outcomes: Poster design and 3 social media tiles.