Project Name: Hones-T
Context: Bubble tea has transformed from a Taiwanese sweet treat into a global phenomenon. Sydneysiders are embracing the trend and their love for tapioca balls in milky or fruity teas is continually growing due to the social nature of sharing tea with friends. The issue with this growing trend is the amount of plastic waste which comes along with it. The objective of the hones-t is to reduce the amount of plastic waste created from bubble tea whilst at the same time being a fun brand which society crave to enjoy with friends.
Collaborators: None
The Brief: Formulate and engage in design research that will provide the foundation of an innovative design project.
Outcomes: Complete branding guidelines, social media tiles and packaging design